Arundhuti Dasgupta And Urvi Malvania

Stories by Arundhuti Dasgupta And Urvi Malvania

After IPL success, cricket stars to bag big endorsement deals

After IPL success, cricket stars to bag big endorsement deals

Rediff.com   1 Jun 2016

New players from India and abroad have caught the attention of brand managers.

SRK's Fan collects Rs 19 crore on opening day

SRK's Fan collects Rs 19 crore on opening day

Rediff.com   17 Apr 2016

'Fan has become the highest opening-day grosser for the year so far.'

This time, e-commerce firms' IPL ad spending dips

This time, e-commerce firms' IPL ad spending dips

Rediff.com   14 Apr 2016

In 2015, e-commerce contributed significantly to the growth in television advertising revenues.

Start-ups milk the IPL cash cow again

Start-ups milk the IPL cash cow again

Rediff.com   14 Apr 2016

It is all about hitting the ball high and timing it right.

To widen reach, Disney to stream content via Facebook, YouTube

To widen reach, Disney to stream content via Facebook, YouTube

Rediff.com   28 Mar 2016

Using Facebook video or YouTube for content distribution is not new.

Netflix blocks India access to global content

Netflix blocks India access to global content

Rediff.com   27 Mar 2016

Company cites copyright issues but users irked by crackdown on VPNs

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Brand machine called Virat Kohli gets Rs 1.5 crore a day!

Rediff.com   23 Mar 2016

Currently, Kohli has 13 brands under his belt.

Mondelez to ride on Batman v/s Superman

Mondelez to ride on Batman v/s Superman

Rediff.com   17 Mar 2016

Mondelez has tied up with Warner Bros for its latest film Batman v/s Superman.

Aamir partners with Maharashtra to solve water crisis

Aamir partners with Maharashtra to solve water crisis

Rediff.com   18 Feb 2016

The actor launched the Paani Foundation, which has participation from businessmen like Mukesh Ambani, Ratan Tata, Kumar Mangalam Birla.

Airlift cements Akshay's bankable star status

Airlift cements Akshay's bankable star status

Rediff.com   31 Jan 2016

Airlift may turn out to be Akshay Kumar's best-performing film, surpassing Rowdy Rathore

Digital video platforms get ready for Netflix's India foray

Digital video platforms get ready for Netflix's India foray

Rediff.com   4 Jan 2016

The current broadcasting platforms believe the road ahead for Netflix might not be a cakewalk

Baahubali theft inspires country's first anti-piracy police unit

Baahubali theft inspires country's first anti-piracy police unit

Rediff.com   13 Dec 2015

Every year, 1,500-2,000 films are produced in India, losing up to 30 per cent of their business to piracy.

Twitter twists to Bollywood's tunes

Twitter twists to Bollywood's tunes

Rediff.com   7 Dec 2015

Amitabh Bachchan is the most popular movie star on the platform.

Reality show to make start-up dreams come true in Bengal

Reality show to make start-up dreams come true in Bengal

Rediff.com   2 Dec 2015

The West Bengal government has tied up with the Indian Institute of Management, Calcutta, to launch a reality show, Egiye Bangla.

Indo-Pak cricket series to be a money-spinner for big hitters

Indo-Pak cricket series to be a money-spinner for big hitters

Rediff.com   27 Nov 2015

India-Pak face-off saw brands pay up to Rs 20 lakh in last-minute spot buying.

Amul, Cadbury, Google most 'meaningful' brands

Amul, Cadbury, Google most 'meaningful' brands

Rediff.com   19 Nov 2015

Samsung which leads the global list takes the 10th spot in India.

Discovering India, Discovery style

Discovering India, Discovery style

Rediff.com   27 Aug 2015

Until 2014, Discovery's channels were distributed as part of a joint venture with Multi Screen Media.

Brand Dhoni on a sticky wicket

Brand Dhoni on a sticky wicket

Rediff.com   4 Aug 2015

Dhoni's track record as captain of the Indian team is formidable.

Bahubali becomes highest opener of the year

Bahubali becomes highest opener of the year

Rediff.com   12 Jul 2015

Move over Happy New Year and Dhoom 3, we have a new champion in a non-Bollywood film.

PK crosses Rs 100 crore in Chinese box office

PK crosses Rs 100 crore in Chinese box office

Rediff.com   10 Jun 2015

The top three earners at the Chinese box office are Aamir Khan starrers -- PK ($16.75 million), Dhoom 3 ($3 million) and 3 Idiots ($2.2 million).